Information and Products For Pet Photographers
Do you need help with your pet photography business? Did you land here while doing a Google search on pet photography pricing, pet photography marketing or how to start a pet photography business? Do you need a comprehensive pet photography book? A marketing plan? A pricing guide? If you already have my Beautiful Beasties book, and are looking for more in-depth resources, take a look at the comprehensive guides I created, detailed below.
Prior to retiring from teaching in early 2013 to focus on serving my private and commercial clients, from 2008 through 2012 I was a leader and teacher in the industry, having taught over 185 photographers in 15 intensive 3-day workshops in 8 cities around the U.S., and wrote the first pet photography book geared toward those who make photographing pets not just their passion, but their profession.
I also created and run an online pet photography network and forum just for professional pet photographers, called the Beautiful Beasties Network. Information on joining can be found at the bottom of this page.
Although I am no longer in a position to provide consulting or advice, I hope that you will find the resources I already have out there helpful for your business. Pet Photography is a very competitive field, but armed with the right tools, and some drive, determination, creativity and business savvy, you can create the business of your dreams. I can’t provide the latter four items, but I can help provide some of the tools you need on this wild adventure in the pet photography industry.
On this page you will find these items:
-Pet Photography Marketing Guide PDF
-Pet Photography Pricing & Selling Strategies Guide PDF
-Simple Price List
-Amazon Gear Store with Essentials for Pet Photographers
-Beautiful Beasties Book
-Beautiful Beasties Pet Photography Forum and Network
Pet Photography Marketing Guide PDF
Marketing is the topic that stumps many pet photographers.
“Where and how do I get clients?”.
“How do I fill my pipeline?”
“Why aren’t all of my donations to rescue groups paying off??
I’ve done a ton of them!”
“Why aren’t my existing marketing strategies working?”
“I’ve tried everything but I’m still struggling to get by!”
You can be an incredibly talented photographer, but without a solid booked pipeline you merely have an expensive hobby, not a business. This guide gives you more marketing ideas than you will have time to complete during your entire pet photography career, including not only the “what” or “why”, but also the “how” and “when” to implement each strategy, with important tips and things to keep in mind for each. The guide defines RGAs (revenue generating activities), and explains which methods will produce revenue, and which will increase visibility. It also includes a Marketing Plan template at the end so you (and any of your employees) can stay on track with your goals.
Save yourself years of mistakes, heartache and stress, and stop the marketing guessing game by investing in this guide.
Table of Contents includes:
- Definition of Marketing
- Boutique vs. Volume Studio
- The good news and bad news about marketing
- Define Your Target Market
- Think Like a Consumer
- Build Relationships
- Cultivate Fans
- Create Brand Ambassadors
- Create Loyalty
- Develop a Unique Selling Proposition
- Go Viral
- Direct Revenue Vs. Visibility
- Twenty Different Unique Marketing Strategies for Pet Photography
- Social Media Marketing
- Go Mobile
- Gifting Clients
- Marketing + Branding + Pricing = A Threesome
- Marketing Mistakes
- Cowbelly’s Most Successful Marketing Strategies
- Marketing Q & A
Additional Guides:
- Referral Rewards Program (RRP)
- Display Hanging
- Donations Done Right!
- Marketing for Established Portrait Photographers
- Mini Shoots
- Marketing Plan Template
- 2013 Marketing Plan. This is a quarterly breakdown of everything you need to do this year to market your business successfully!
BONUS: Marketing Plan Template
If your phone has been silent, your inbox empty, and you don’t even know where to start to get clients in the door, you need this marketing guide. The new bookings you receive by implementing the tips in the guide will have the guide paying for itself in no time.
TESTIMONIALS FOR MARKETING GUIDE:
“The guides are brilliant. I bought the marketing guide and the pricing and sales guide. I am little overwhelmed by all I have to do to add pet photography to my family photography work, and wasn’t really sure where to start, and nothing has been happening. Reading your comprehensive ideas, experiences and to do’s suddenly makes it feel manageable and I can set goals for myself and not have inertia anymore. Many AHa moments too. Thank you for your generosity at sharing your knowledge this way. I am so glad I bought them, and I am excited about the next steps, THANK YOU!!!” …. V. Kay, U.K.
“I just finished reading your Marketing Guide and now I have the harder task of implementing it. Thanks for the resource and also thank you for the encouragement to contact other local pet photographers. I have made friends with 2 in my area and while we are all 3 struggling to get our businesses going we can talk and encourage each other.” -J. Wolf
“Your resources (book, guides, and website) help new photographers to be aware of pitfalls along the way to a successful business!”- M. Martinez
“We’ve bought your book and the Marketing and Pricing/Sales PDFs. We love them! Very helpful and there’s so many great ideas in there that we can apply to (my husband’s) business. Thanks for all your hard work and making great products available to help people like us out.” – E. Fraser
Marketing Guide by Cowbelly Pet Photography: 117-page 8.5×11 PDF Download
(Once purchased the guide is available for immediate download and reading!)
$150
Contact me for discount codes because I am almost always running some sort of sale, often as much as 50% off.
(Please note that due to the immediate download nature of this product, refunds are not given once the product is downloaded.)
Pet Photography Pricing and Sales Guide PDF
I have written the guide you need if you want to learn how to create a profitable pet photography business, learn what pet photography industry standards are regarding pricing, learn about different pet demographics, determine what kinds of shoots to offer and how to price them, how to sell to pet owners, how to pick the perfect selling strategy for you, learn what pet owners like and buy the most of, and learn prices for specific products. The information in this guide comes from my 10 years of experience as a professional pet photographer: firsthand knowledge from someone who has created a successful business photographing pets and nothing but pets. There are suggested prices in the guide for every kind of product you may be interested in selling, along with groups of products bundled at a discount. All prices designed to create profit for your business, and still be in line with that’s considered ‘competitive’ in the industry.
Save yourself years of stabbing in the dark at pricing and selling for your pet photography business, and invest in this guide that will pay for itself in no time.
Table of contents includes:
PRICING:
- Determining Your Expenses and Needed Revenue
- Suggested Price List
- Photo Shoot pricing
- Photo Shoot Tiers
- Different Types of Shoots
- Product Pricing for: Prints, Greeting Cards, Canvases, Gallery/Standout Mounts, Acrylics, Image/Proof Box, Digital Negatives: DVD, Digital Negatives: single, Photo Book/Albums.
- Client Buying Trends
- Collections
SELLING STRATEGIES:
- Things to Keep in Mind
- How you affect your sales
- Shooting to Sell
- Consumer Psychology
- Value vs. Income Perceived Value
- Different Sales Strategies
- Add-ons to Sales
- 5 No-no’s to Pricing
- Sales Q&A
If you have been struggling with pricing for your pet photography business, or are just getting started (or are established and want to see what industry rates are, and learn about consumer psychology), you don’t just want this guide, you need this guide. Smart, strategic, knowledgable pricing is critical for any pet photographer who wants to make a living at their passion. The additional revenue you generate by implementing the tips in the guide will have the guide paying for itself in no time.
TESTIMONIALS FOR THE PRICING GUIDE:
“The guides are brilliant. I bought the marketing guide and the pricing and sales guide. I am little overwhelmed by all I have to do to add pet photography to my family photography work, and wasn’t really sure where to start, and nothing has been happening. Reading your comprehensive ideas, experiences and to do’s suddenly makes it feel manageable and I can set goals for myself and not have inertia anymore. Many AHa moments too. Thank you for your generosity at sharing your knowledge this way. I am so glad I bought them, and I am excited about the next steps, THANK YOU!!! “- V. Kay
“Your resources (book, guides, and website) help new photographers to be aware of pitfalls along the way to a successful business!”- M. Martinez
“We’ve bought your book and the Marketing and Pricing/Sales PDFs. We love them! Very helpful and there’s so many great ideas in there that we can apply to (my husband’s) business. Thanks for all your hard work and making great products available to help people like us out.” – E. Fraser
2013 Pricing & Sales Guide by Cowbelly Pet Photography: 53-page 8.5×11 PDF Download
(Once purchased the guide is available for immediate download and reading!)
$125
Contact me for discount codes because I am almost always running some sort of sale, often as much as 50% off.
(Please note that due to the immediate download nature of this product, refunds are not given once the product is downloaded. ALL SALES ARE FINAL).
Simple Price List Guide:
(NOTE: this guide is included in the 2013 Pricing & Selling Strategies Guide, so if you purchase the Pricing and Selling Strategies Guide you don’t need to buy this!!)
This is a 7-page, straightforward price list with sample recommended prices for the professional pet photographer for 4 different types of photo shoots, a variety of different products in different sizes, and groupings of products sold as packages or collections. This price list is also contained in the Pricing and Sales Guide, but for those who don’t need to have pricing concepts explained, who don’t need any information on sales, or who would like to save some money on their purchase, this is a good abbreviated option.
Prices are based on fair market value and pet photography industry averages, and calculated using standard COGS (costs-of-goods-sold), from common labs. Some pricing tips are included, but this guide is for the pet photographer who just needs to get up and running quickly, and charge fair rates that create profit, without doing complicated math or determining costs of goods sold. Designed for new pet photographers and those who have been in business for 1-2 years.
Simple Price List by Cowbelly Pet Photography: 7-page 8.5×11 PDF Download
(Once purchased the guide is available for immediate download and reading!)
$50
Contact me for discount codes because I am almost always running some sort of sale, often as much as 50% off.
(Please note that due to the immediate download nature of this product, refunds are not given once the product is downloaded. ALL SALES ARE FINAL).
Amazon Gear Store for Pet Photographers
Research all the gear you need to set up and run a professional pet photography business, from cameras and lenses, to accessories to computer equipment, software, books and more. Most items contain detailed descriptions on their usefulness for photographing pets, so be sure to read the store descriptions. Everything you need to acquire for your business can be found here in the Beautiful Beasties gear store.
Book: Beautiful Beasties, A Creative Guide to Modern Pet Photography, by Wiley Publishing
I wrote a 350-page book geared toward advanced amateurs and professional pet and dog photographers. In the book I talk about the history of pet photography, equipment needed, working with animals from a behavioral standpoint, pre-session checklists, photography basics, composition and creative shoot ideas, common pet photography challenges including legal needs and pet photography contracts, post-production work with archiving and software, developing personal style, going pro and portfolio building, expenses, working with clients, pricing, products, branding, marketing, strategies to increase revenue and how to deal with competition and colleagues. The book has been highly rated by readers and you can pick it up on Amazon or the Wiley website.
Forum: Beautiful Beasties Network pet photography forum
Comprised of professional pet photographers around the world, the Beautiful Beasties Network has become the go-to forum for pet photographers seeking advice on their businesses. Just $25 annually to join, the forum contains thousands of discussion threads on every topic imaginable relating to professional pet and dog photography. Click here to read about joining and apply to become a member.