Commercial Animal Photography
You don’t just need photos for your brand. You need GREAT photos.
And that’s where we come in.
Commercial Animal Photography
You don’t just need photos for your brand. You need GREAT photos.
“Your work is quite honestly phenomenal! I’ve been doing this for 2 decades now & am so happy Mars backed my decision to hire you” -S.C. Art Director at Bluehaus
PEDIGREE // Purina // MilkBone // Frontline // Bravecto // Mars PetCare // VetriSCIENCE // Pet Naturals // Kriser’s Natural Pet // The Honest Kitchen // PetSafe
These commercial animal photos are a small representation of the work that we do, although we can do it all: lifestyle, action, studio, product, you name it.
The photos below were commissioned by the pet brands for their exclusive use. Because of this, these brands now have custom imagery that sets their advertising and marketing apart in a sea of pet businesses using cheap or free stock images.
These shoots took place in Florida, California and Washington. We have a great network of animal talent and crew on both the east and west coasts.
Click through to read the specs and see more images from each project.
Kriser’s Natural Pet
The Honest Kitchen
“Client is LOVING the photography, along with all of the art directors working on the account!”– K.E. – Art Director at Rinck
How it Works
We have over 17 years of experience creating authentic, joyful animal images that skyrocket engagement for our pet industry clients’ digital and print marketing efforts.
We are commercial animal photography specialists who excel at creating aspirational photos, and our images help consumers fall in love with your brand, which translates to more conversions for you.
It’s an investment that more than pays for itself.
We hop on a phone call and develop a shot list, based on your needs.
We chat about the end use, the goals for the images, and what your overall vision is.
We discuss what kind of animal talent you’d like, and what kind of settings / colors / design style you’d like for the photos, plus if there are any specific setups you’d like.
Remote Photo Shoot
We do the remote photo shoot, being sure to capture all the shots on your shot list. We are skilled and efficient, and know exactly how to capture the shots you need.
With 17+ years of experience, you don’t need to worry about this part of the process. You can relax and focus on the results, knowing that ‘we got this’.
We deliver your custom pet photos to you, all beautified and ready for your marketing efforts.
If we are providing you with other services as well (web design, social media, email marketing, etc), we’ll also place your photos in a central folder for our team to use in your various marketing channels.
Inject some visual magic into your digital marketing and watch your engagement and conversions skyrocket.
Consumers purchase from brands they fall in love with, and there’s no better way to woo them than with beautiful custom visuals.
Scroll down to the gallery below to see ours.
Photo Shoot Pricing
We have three package options.
1) Web and Social Media shoots for small businesses & startups
If you work for a small business and are in need of some premium-quality custom images for your website and social media, this is the shoot for you.
We source the models, find the locations, bring the props and do the shoot remotely, and deliver a gallery after the shoot for you to select your images from.
The whole process is quick and easy for you, and you end up with a selection of high-quality custom imagery to propel your brand.
You also have the option to purchase additional image licenses.
2) Print & Collateral Shoot for medium-sized businesses
This shoot is for established businesses who need to refresh their imagery for a specific project, a rebrand or just to add to their photo catalog.
We source the models, find the locations, plan the production, provide our creative direction, and share the whole shoot with you remotely so you can be involved from wherever your company is based.
Live-time feedback + ultimate convenience for you.
We then share the processed images in a gallery following the shoot so you can select the images you’d like to use.
3) Print Advertising, Trade show & Packaging Shoot
This shoot is for agencies and enterprise (global or national) clients who have big needs and high expectations.
These are typically full day or multi-day shoots with a variety of animal and human talent in multiple locations, delivering cream-of-the-crop retouched hero photos.
Clients are welcome to attend these shoots in person, and provide feedback throughout the process.
Rates for these shoots start around $20k and can go up to $150k or more for global brands. The average is usually between $60k-$80k.
The freedom to license additional options
Each shoot gives you the flexibility to get a batch of images that fit most of your needs, as well as purchase more image licenses for additional use, such as for signage or printed ads.
See the last row in the chart for additional image license prices.
|SHOOT TYPE||Social Media & Web Shoot||Print & Collateral Shoot||Print Advertising, Trade show
& Packaging Shoot
|Best for||Small businesses & startups||Medium businesses||Agencies & large
or enterprise businesses
|Remote or in-person viewing||Gallery only, with remote add-on option||Remote viewing, with in-person add-on option||In-person (client attends)|
|Client usage needs||For websites, social media, landing pages, emails, digital ads and banners||For business cards, brochures, pamphlets, flyers and other letter-sized and smaller print use, plus websites, social media, emails & other digital use||For full-page magazine ads, billboards, trade show displays, packaging, and other large print use, + collateral and other smaller print use, + websites, social media, & other digital use
|Social media-sized photos||20||35||50+|
|A4 print-sized photo||x||5||8+|
|High-res (max-size) print photos||x||x||5+|
|Animal models||4 family pet talent||6 family pet talent||8+ family pet or pro talent|
|Human models||2 real people talent||3 real people talent||4+ real people or pro talent|
|Locations||1 (park or home or studio)||2 |
(within 15-minute drive of each other)
|Retouching||1 hour||2 hours||4+ hours|
|PRICE||$5995||$12,995||Starts at $19,995
request a quote
|Price per additional photo||$75 social / $150 web / $225 A4 print / $450 high-res print||$75 social / $150 web / $225 A4 print / $450 high-res print||Price is based on usage license|
LICENSES + DEFINITION OF USAGE + IMAGE RESOLUTIONS:
Social Media: 1024px @144ppi
For Facebook, Instagram, Twitter, Pinterest, or other social media platform.
Web: 1920px @144ppi
For websites, social media, landing pages, emails, digital ads and banners.
Print & Collateral: A4 @ 300dpi
For business cards, brochures, pamphlets, flyers and other letter-sized and smaller print use.
Print Advertising, Tradeshow & Packaging: 2912 x 4368 (or larger) @ 300ppi
For full-page magazine ads, billboards, tradeshow displays, packaging, and other large print use.
Frequently Asked Questions
Additional info on our photo shoots
Q: How far in advance do we need to book a shoot?
It depends on the size of the shoot, but we typically book out between 4-6 weeks in advance. The final quarter (October-December) is always our busiest time of the year, so it’s not uncommon for us to be booked out 8-10 weeks in advance during those months.
Occasionally we are able to do last-minute shoots in 21 days or less, but we do charge a 15%-25% rush fee on the project total for short-notice shoots.
Q: When is payment due?
For Web & Social Media shoot package, payment is due in full at the time of booking, which will secure your dates and allow us to initiate production.
For the Print & Collateral shoot package, a 70% advance is due at the time of booking, and the 30% balance is due just prior to us sending over the final retouched files.
For the Print Advertising & Trade Show shoot, we require an advance that covers 100% of expenses, and 50% of fees, with the balance due just prior to us sending over the final retouched files.
Q: How can we view the shoot remotely for the Web & Social Media shoot package?
We bring in our digital tech (our photo expert who mans the laptop station that injests the images from the camera), and set up remote viewing for you so you can see the images that come through to that laptop. The camera is ‘tethered’ to the laptop at all times, so the digitech (and you and your team) can see the images right when they are created.
Remote viewing requires that you are available for the duration of the shoot, and requires an additional fee to cover the digitech’s time and equipment.
There are pros and cons to ‘shooting tethered’ for animal shoots, so please don’t hesitate to chat with us about this if it’s something you are interested in.
If you don’t purchase the remote viewing add-on, we present the images from your shoot in an online gallery for you to select from, typically 2-4 business days following the shoot.
Q: If one of our company representatives isn't at a shoot, and we aren't doing the remote option, how do we know if we'll be happy with the images?
We have 18+ years of experience specializing in commercial animal photography, and shoot for the biggest brands in the industry.
If we can consistenly meet their (very) high expectations, then we can deliver on yours for sure.
For extra insurance, prior to the shoot, we work with you to create a shot list that outlines every photo we need to create on set, so we don’t miss anything that’s important to you.
We also have a creative call prior to the shoot to go over expectations and walk through the process.
Each photo shoot includes our creative direction, which means you get to benefit from the years of experience we have working with top name brands.
Q: Who picks the talent and locations?
We select them together, based on your input and approval.
We have a database of pet and human models we can select from in Southern California.
We also have location options that we can pull from via ‘cards’.
For our higher-end shoots, we often include in-person location scouting and talent casting.
Q: We really want to work with you, but your rates are out of our budget. Are there any other options?
Depending on the shoot, and whether or not we need the content, we provide discounts to clients who allow us to place the images from their shoot on our stock website so we can license them to other companies.
Otherwise, all shoots create content that is for your company’s exclusive use. It’s truly custom, high-end imagery for your brand, at price points that are attainable for most growing companies.
If you are on a really tight budget, consider our super affordable yet premium quality stock photos, at prices that start at just $25 per file.
Q: What if none of your package options fit our needs?
Based on detailed information you provide us about your needs, we’ll create a custom quote for your shoot, with inclusions that fit with your project. Rates start at $5k for simple shoots with few inclusions (images, talent, locations, props, etc.)
Please submit a quote request form here.
Q: We have products that need to be photographed, both on their own and with talent. Can you do that?
For sure! We have product photography packages coming in the Spring of 2021.
Q: We sell cat products that need to be photographed with cats. Do you photograph regular pet cats for this?
For cat shoots we work with talent agencies using their professionally-trained cats.
Trying to photograph pet cats with products and/or with strange people and/or lighting in their homes (or on a set), just doesn’t work no matter how social the cats are, and ends up being a big waste of everyone’s time unfortunately. (Not to mention a stressful experience for the poor kitties.) Since time is money on photo shoots, we work hard to avoid wasted time on our sets.
Professional cat talent are highly trained models that will do whatever we need them to quickly and easily.
The downside is they come at a much higher cost due to needing to pay their talent fee, plus their handlers’ and their travel fees from the rural So Cal areas they are housed in.
But we’ve been known to pull budget money from lesser important parts of shoots to put toward professional cat talent. It just requires getting creative and thinking outside the box.
If you need cats in your shoot, please contact us to talk about what kinds of shots you need and what your budget is, so we can determine what’s possible.
Q: What is the retouching that's included?
Retouching is detailed ‘clean-up’ we do on the final images, to make them look their very best.
Animals are messy (drool, eye goobers, treat crumbs, etc), and we typically don’t want that mess showing in your photos, so we make sure it’s all cleaned up on the photos you license.
See our retouching portfolio here. We think you’ll be impressed.
We can also retouch your existing photo content and UGC as well!
Q: We have other questions that we don't see answered here. How do we get more information?
Give us a shout! We’d love to hear from you.
Request a Custom Commercial Animal Photography Quote
Are you an agency or an enterprise client?
We’ll create a custom quote based on your needs, and send it to you along with a detailed proposal.
We also have monthly social media management packages that include photo shoots every month if you have an ongoing need for photos for social media and other digital marketing efforts.
Whatever your commercial pet photography needs are, we can meet them.
Click below to go to our quote request form.