Faq

Got questions? We have answers

Got questions? We have answers

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FAQ

Your most frequently asked questions

If you don’t see the answers to your questions here, feel free to drop us a line and ask away!

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Photography & Videography

Here’s the link to our photography page and videography page for easy reference.

Q: How far in advance do we need to book a shoot?

It depends on the size of the shoot, but we typically book out between 4-6 weeks in advance. The final quarter (October-December) is always our busiest time of the year, so it's not uncommon for us to be booked out 8-10 weeks in advance during those months.

Occasionally we are able to do last-minute shoots in 21 days or less, but we do charge a 15%-25% rush fee on the project total for short-notice shoots.

Q: What if none of your package options fit our needs?

Based on detailed information you provide us about your needs, we'll create a custom quote for your shoot, with inclusions that fit with your project. Rates start at $5k for simple shoots with few inclusions (images, talent, locations, props, etc.)

Book a discovery call so we can get to know your needs.

Q: How can we view the shoot remotely for the Web & Social Media photo shoot package?

We bring in our digital tech (our photo expert who mans the laptop station that ingests the images from the camera), and set up remote viewing for you so you can see the images that come through to that laptop. The camera is 'tethered' to the laptop at all times, so the digitech (and you and your team) can see the images right when they are created.

Remote viewing requires that you are available for the duration of the shoot, and requires an additional fee to cover the digitech's time and equipment.

There are pros and cons to 'shooting tethered' for animal shoots, so please don't hesitate to chat with us about this if it's something you are interested in.

If you don't purchase the remote viewing add-on, we present the images from your shoot in an online gallery for you to select from, typically 2-4 business days following the shoot.

Q: When is payment due?

For Web & Social Media shoot package, payment is due in full at the time of booking, which will secure your dates and allow us to initiate production.

For the Print & Collateral shoot package, a 70% advance is due at the time of booking, and the 30% balance is due just prior to us sending over the final retouched files.

For the Print Advertising & Trade Show shoot, we require an advance that covers 100% of expenses, and 50% of fees, with the balance due just prior to us sending over the final retouched files.

Q: If one of our company representatives isn't at a shoot, and we aren't doing the remote option, how do we know if we'll be happy with the images?

We have 18+ years of experience specializing in commercial animal photography, and shoot for the biggest brands in the industry.

If we can consistenly meet their (very) high expectations, then we can deliver on yours for sure.

For extra insurance, prior to the shoot, we work with you to create a shot list that outlines every photo we need to create on set, so we don't miss anything that's important to you.

We also have a creative call prior to the shoot to go over expectations and walk through the process.

Each photo shoot includes our creative direction, which means you get to benefit from the years of experience we have working with top name brands.

Q: Who picks the talent and locations?

We select them together, based on your input and approval.

We have a database of pet and human models we can select from in Southern California.

We also have location options that we can pull from via 'cards'.

For our higher-end shoots, we often include in-person location scouting and talent casting.

For studio locations, we choose the location that best fits the budget.

 

Q: We really want to work with you, but your rates are out of our budget. Are there any other options?

Depending on the shoot, and whether or not we need the content, we provide discounts to clients who allow us to place the images from their shoot on our  stock website so we can license them to other companies.

Otherwise, all shoots create content that is for your company's exclusive use. It's truly custom, high-end imagery for your brand, at price points that are attainable for most growing companies.

If you are on a really tight budget, consider our super affordable yet premium quality stock photos, at prices that start at just $25 per file.

Q: We have products that need to be photographed, both on their own and with talent. Can you do that?

For sure! We have product photography packages coming in the fall of 2021.

Q: What's the retouching that's included in the photo shoot packages?

Retouching is detailed 'clean-up' we do on the final images, to make them look their very best.

Animals are messy (drool, eye goobers, treat crumbs, etc), and we typically don't want that mess showing in your photos, so we make sure it's all cleaned up on the photos you license.

See our retouching portfolio here. We think you'll be impressed.

We can also retouch your existing photo content and UGC as well!

Q: What are the file sizes listed in the photo shoot packages?

Social Media: 1024px @144ppi

For Facebook, Instagram, Twitter, Pinterest, or other social media platform.

Web: 1920px @144ppi

For websites, social media, landing pages, emails, digital ads and banners. 

Print & Collateral: A4 @ 300dpi

For business cards, brochures, pamphlets, flyers and other letter-sized and smaller print use.

Print Advertising, Tradeshow & Packaging: 2912 x 4368 (or larger) @ 300ppi

For full-page magazine ads, billboards, tradeshow displays, packaging, and other large print use.

Q: Do you do pet photography sessions for regular pet owners?

Sorry but no. We only provide photography services to pet-related brands, businesses and companies.

Q: We have other questions that we don't see answered here. How do we get more information?

Give us a shout! We'd love to hear from you.

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Branding & Graphic Design

Here’s the link to our branding & graphic design page for easy reference.

We already have a logo but we’re interested in a brand package. How does that work?

While we can certainly work with an existing logo, if that’s the only brand element you have, chances are very good that it will benefit from a redesign. 

One thing we like to do for our clients is provide options. We can show you what your logo will look like redesigned or ‘tweaked’, and also what a new logo would look like so you can compare the two. 

If you have your heart set on keeping your existing logo, we’ll discuss it during our discovery call, and also discount your service due to the time we save by not designing a new one for you.

Keep in mind however, that we select other brand elements based on what will work best for your target market, and those elements might not be the perfect match with your old logo. It’s really best to redesign all brand elements at the same time, as they should always be thoughtfully informed by the target market.

I just need a logo. Can you do that?

Sure! Check out our graphic design page for more details. We can also design business cards, collateral and other digital and print assets for you too.

I have a bunch of ideas for my new brand. How can I share them with you?

When we launch your project, we’ll send you an invite to log into our private client portal, where you’ll be able to upload all the files your heart desires. You can also share a Pinterest board with us too. Whatever’s easiest for you!

How much discovery and strategy is included in the Simple Brand Visuals package?

The discovery and strategy that’s included in the Simple Brand Visuals package includes audience definition and brand personality. 

We get just enough information about your target market to inform our design decisions, and give you just enough information about your brand personality that you can move forward with confidence in your first year or two in business. 

At that point, we recommend jumping up to the Standard Brand Identity package, as we’ll have a lot more customer data to work with at that point.

How do I add on the ‘add-on’ services in the Standard Brand Identity package?

We’ll go over all your needs during our discovery call, and include the add-ons we think you may love in your proposal. At that point you can decide what you’d like to move forward with.

What is a branded stock photo?

A branded stock photo is one that is processed to fit the look and feel of your brand. We may change colors and/or apply a filter to the photo to match your brand colors and mood.

What’s a favicon?

A favicon is the little icon you see in your browser tabs. Look at the top of your browser window right now and you’ll see a bunch of colorful icons across the top. If you have a lot of tabs open, you’ll see a lot of them!

What’s the difference between a Simple Brand Board, and a Brand Identity Guide?

A Simple Brand Board is a one-page guide that includes your brand visuals + inspiration photos only, similar to what you see on this page. 

A Brand Identity Guide is a multi-page document that includes all the information we gathered and brainstormed during our discovery and strategy process. Our own Brand Identity Guide for Cowbelly® is over 50 pages long!

We have more questions that we don't see answered here. How do we get answers?

Give us a shout! We'd love to hear from you.

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Web Design & Web Services

Here’s the link to our web services page for easy reference.

We read somewhere that Google is now a ‘mobile-first’ browser. What does that mean for our new website?

It means that Google prioritizes websites in the search results that have content that loads fast and is easy to read on mobile devices, because close to 65% of Google users are looking at websites on their phones. 

We take quite a bit of liberty with that here on this site, because we know through our own analytics that the vast majority of our (B2B) clients are browsing our site on their desktop computers. So we have a lot of content and a lot of photos. 

On our client sites who serve pet parents, we use less content and smaller and fewer photos, because those sites load faster on mobile and have better SEO. 

In the end we design and build websites for the end users. So we get to know who yours are and create something for them they will really love, that will also have good SEO.

What is the monthly cost for a Shopify website?

It totally depends. 

Shopify has lots of apps that increase the functionality of your store, so it depends on how many of those you want to enable. Some are free, some a one-time fee, some are monthly, and others are annually. 

During our discovery call let us know which apps you are interested in and we can see if we can code any of that functionality for you instead.

How will we leave my feedback on our new website before we launch it? We want to be able to ask for changes if we see something we don’t like.

We have a super cool tool we place on your staging website, and you’ll use the tool during the revision phases of the project to leave comments and requests on any photo, graphic, text, section, row or box.

Our team gets notified whenever you leave a comment, so we’ll know just what to change. 

It makes the revision process quick and easy.

We had a terrible experience once with a web designer/developer who held our website/hosting/domain registration hostage and wouldn’t give us the logins/details/admin access. Will we have that problem with your agency?

NO. And we hate hearing that and are so sorry you went through that. 

While many web design agencies disagree with this, when we hand off your site to you, we hand off everything. All login details, all account details, and all admin access. You have full control over your website, your hosting and your domain name from the time we make your site live. 

One big caveat to this:

If you choose to try and do your own maintenance and/or design work, and you break your site, we charge hefty fees to put it back together, and we schedule that work in and around our other client work. 

With the privilege comes responsibility, so we just ask that if you need any work done on the site, you please contact us first, or find another professional web design studio to do the work.

If you are including a premium WordPress theme in my website, how long does the license last before we need to renew?

One year from the time we install the theme. The rate will be annual, you’ll renew with the theme makers, and it will include all updates.

Do you maintain our new website for us after we launch it?

If you purchase a monthly maintenance service from us- yes! We’ll go over the different options and what they include during our discovery call.

We have more questions that we don't see answered here. How do we get answers?

Give us a shout! We'd love to hear from you.

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Other

How far out do you typically book?

It depends on the service and size of the project. 

For most services, we can usually get new clients in within 4-6 weeks. 

During the final quarter of the year is our busiest time for photo shoots, so that timeline goes up to 6-8 weeks. 

 

For small services like a small graphic design project, we can often get a client in within 2-3 weeks. 

 

Rarely are we able to respond to ‘immediate’ requests from new clients.

How does your agency communicate?

With each other: slack

With our clients: through our private online client portal.

The portal has chat functionality, and commenting functionality, and you can enable notifications so you get pinged whenever we create a task or comment for you. 

If we ever have communication issues we’ll hop on a Zoom call so we can screen share. We can even take over your screen during the call to help solve any problems you are currently having.

Can I talk to your team members via text?

No, sorry. 

Our team members work regular business hours like most other agencies, and aren’t available ‘on-call’, as text messaging requires.

What are your business hours?
We are located in San Diego California, so PST, and our business hours are:

M-Th: 10am-6pm PT
F: 10am-4pm PT
Sat: closed
Sun: closed

We respond to all emails, comments and chats during those hours only.

I saw a page on your website that I’m trying to get back to, but now I can’t find it. Where is it?

Check out our sitemap for a list of all public pages.

If you still don’t see it, reach out to us and we’ll point you in the right direction.

Do you accept guest contributors to your blog?

At this time, no, sorry. Our blog is strictly for content we create about our services for our clients and target audience.

We have more questions that we don't see answered here. How do we get answers?

Give us a shout! We’d love to hear from you.

Ready to transform your pet brand?