Cowbelly 2021

Problem:

When the pandemic hit in early 2020, we realized we were suffering from a severe case of ‘cobbler’s children has no shoes’. While we were busy helping clients look great, our own branding and website were a hot mess and in desperate need of transformation.

We had been in business for 18 years at that point, and knew we needed to show our own brand the same love that we give to our client’s brands.  

Solution:

1. intensive brand discovery to flesh out a transformed brand (this is the hard part!)
2. a new 50+ page Brand Identity Guide to inform every aspect of the brand
3. complete overhaul of the website (all 65+ pages!)
4. new branded images
5. new copywriting
6. new processes
7. and a whole new way of approaching business

There wasn’t a single aspect of the brand that went untouched.

The whole project took close to a year from start to finish (2020-2021).

Biggest challenge:

All of it.

Ask any creative agency and they’ll tell you that doing work on their own brand is the hardest work they’ll ever do.

Best part of the project:

Seeing the total brand transformation upon launching the new website, after all the behind-the-scenes work that preceded that moment.

That was an incredible feeling of accomplishment!