Cowbelly 2021

Problem:

We were suffering from a severe case of ‘cobbler’s children has no shoes’. While we were busy helping clients look great, our own branding and website were a hot mess and in desperate need of transformation.

Solution:

1. intensive brand discovery to flesh out a transformed brand
2. a new 50+ page Brand Identity Guide to inform every aspect of the brand
3. complete overhaul of the website (all 65+ pages!)
4. new branded images
5. new copywriting
6. new processes
7. and a whole new way of approaching business

There wasn’t a single aspect of the brand that went untouched.

The whole project took close to a year from start to finish.

Biggest challenge:

All of it.

Ask any creative agency and they’ll tell you that doing work on their own brand is the hardest work they’ll ever do.

Best part of the project:

Seeing the total brand transformation upon launching the new website, after all the behind-the-scenes work that preceded that moment.

That was an incredible feeling of accomplishment!