Cowbelly 2021
Branding // Web Design // Copywriting // Photography, ETC.
“We have outdone ourselves.”
-Us

Brand: Cowbelly® (that’s us!)
Business Type: Creative, design and web agency for pet brands
Agency: None
Location: SD, CA HQ
Services Provided:
- Photography
- Branding
- Business naming
- Graphic Design
- Web Design
- Stock photos
- Web Development
- Copywriting
- Retouching
Problem:
We were suffering from a severe case of ‘cobbler’s children has no shoes’. While we were busy helping clients look great, our own branding and website were a hot mess and in desperate need of transformation.
Solution:
- intensive brand discovery to flesh out a transformed brand
- a new 50+ page Brand Identity Guide to inform every aspect of the brand
- complete overhaul of the website (all 65+ pages!)
- new branded images
- new copywriting
- new processes
- and a whole new way of approaching business
There wasn’t a single aspect of the brand that went untouched.
The whole project took close to a year from start to finish.
Biggest challenge:
All of it.
Ask any creative agency and they’ll tell you that doing work on their own brand is the hardest work they’ll ever do.
Best part of the project:
Seeing the total brand transformation upon launching the new website, after all the behind-the-scenes work that preceded that moment.
That was an incredible feeling of accomplishment!



