Hair of the Dog

Web Design // Web Development // SEO

Thank you!!!!  Yahoo!! The site looks amazing!!”

-Nicole Begley -Hair of The Dog owner

Brand: Hair of The Dog

Business Type: Educational platform for professional pet photographers

Agency: Client-direct

Location: Virtual

Services Provided:

  • Web Design
  • Web Development
  • SEO
  • Copywriting

Website Address: https://hairofthedogacademy.com/

    Problem:

    Hair of The Dog is a highly successful online membership platform for serious pet photography professionals, and by their own admission, their marketing website was pretty terrible.

    It had been DIY’d so many times in the past that it had become bloated and junky, and didn’t live up to what you’d expect from a 850+ member platform.

    Solution:

    A fancy new marketing website to drive sales to the Academy, their premium offering, as well as convert new podcast listeners into longtime followers.

    We focused equally on a creative design that would appeal to fellow creatives, as well as provided all the necessary information for prosects to convert. We also placed a strong CTA on each page, and kept the content as simple as possible even though the site itself is very large.

    Finally, we worked on SEO so the site would always come out on top when photographers were searching for the content.

    Biggest challenge:

    Determing which essential information to place on each page for maximum impact. This is not easy to do on huge websites with tons of content!

    Best part of the project:

    Working with a client who trusted us implicitly, which allowed us to do some of our most creative work.

    We love providing commercial animal photography services to pet brands big and small alike.

    Does your photography education platform need a new website?