Milk-Bone

PHOTOGRAPHY // RETOUCHING

Client: Milk-Bone

Business Type: Dog Treats

Agency: CBX

Location: San Diego

Problem:

Milk-Bone had been using the same ‘stocky’ look in their imagery for many years. 

CBX wanted to encourage their client to try something new and fresh, while still being in keeping with the brand’s over all look and feel. 

Solution:

Create more engaging, energetic, unique images than what the brand had used before. 

Goal:

Produce a variety of photos to present to the client for consideration for the future direction of the brand visuals. 

Biggest Challenge:

Short timeline. With just ten days to produce, we were stretched to find adorable models, a great location, and get the AD out to the west coast. But like all of our shoots, we pulled it off without issue. 

Best part of the project:

Photographing on RED for the first time ever! Also, the dogs. How cute is the Shiba?

 

Slideshow of all our Milk-Bone photos

Click photo to enlarge, then move forward/back with your arrow keys.

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